DESIGN SMARTER | ADD VALUE | SELL WELL
PROFESSIONAL INTERIOR DESIGN FOR PROPERTY DEVELOPERS
You've found the property. You've run the numbers. Now it's time to work out how to turn it into a home that buyers will want. Whether you're working on your first flip or have a few projects under your belt, good design can make a real difference to how a property looks, feels and functions.
With 25 years of interior design experience and hands-on property development expertise, I can help you see the potential in a property, make confident design decisions and create interiors that appeal to your target market.
SEE THE POTENTIAL
A SUCCESSFUL FLIP STARTS WITH A SMART PLAN.
A tired property doesn't need an unlimited budget to become desirable. It needs a considered approach.
The right layout can make a room feel bigger. A well-chosen interior scheme can bring consistency and character. Thoughtful styling can help prospective buyers imagine themselves living there. I'll help you look beyond what a property is today and focus on what it could become.
My approach combines three things:
01 SPACE
Make the most of the available footprint with layouts that improve flow, functionality and the feeling of space.
02 DESIGN
Create a cohesive interior that feels considered, contemporary and appropriate for the property's target buyer.
03 RESALE
Make informed design choices that support your exit strategy, without spending unnecessarily on features your buyer may not value.
The aim is to help you make better design decisions before you commit your time and money.
EXPERT DESIGN SUPPORT. WHEN YOU NEED IT
CHOOSE YOUR SERVICE
You don't necessarily need a full interior design service for every project. Sometimes, an hour of experienced advice or a fresh perspective on your floor plan is all it takes to move forward with confidence.
ONE HOUR. FRESH IDEAS. CLEAR DIRECTION.
DESIGN CONSULTATION
Have a property you're struggling to visualise?
Need a second opinion on your proposed scheme?
Or simply want to talk through your ideas with someone who understands both design and property development?
Book a one-hour consultation to discuss your property, your vision and the design decisions you're considering.
We can explore layout possibilities, interior direction, space planning and how to approach the transformation.
£50
Ideal for:
- First-time property flippers.
- Developers who want reassurance before committing.
- Anyone who needs a fresh pair of eyes on a property.
Includes:
One 60-minute consultation.
TWO LAYOUTS. UNLOCK POTENTIAL.
FLOOR PLAN DESIGN
Could that second bedroom become a better use of space?
Would an alternative kitchen layout improve the flow?
Is there a smarter way to arrange the rooms?
I'll review your existing floor plan and develop two alternative layout options to help you explore the property's potential.
Designed to help you consider how the available space could work harder, improve functionality and appeal to your intended buyer.
£75
Ideal for:
- Properties with awkward or inefficient layouts.
- Small homes where every square metre matters.
- Developers weighing up different ways to configure a space.
Includes:
Two floor plan design options based on the information supplied.
ONE HOUR. FRESH IDEAS. CLEAR DIRECTION.
INTERIOR SCHEME
Create a cohesive interior direction for your flip without spending hours searching for inspiration or second-guessing every decision.
I'll develop an interior scheme to help you establish the look and feel of your property, with considered colours, finishes and design choices that work together.
The result is a clearer direction for your refurbishment, helping you make decisions with greater confidence and create an interior that feels appealing to your target buyer.
£300
Ideal for:
- Developers who know a property needs transforming but aren't sure where to start.
- Anyone wanting a consistent look throughout a home.
- Flippers who want professional design direction without commissioning a full interior design service.
Includes:
An interior scheme tailored to your property and agreed brief.
HELP BUYERS IMAGINE THEMSELVES THERE
STAGING IDEAS
You've completed the refurbishment. Now you need to present the property in its best light.
Thoughtful staging can help buyers understand how to use a space, appreciate its proportions and imagine themselves at home.
I'll provide ideas to help you present your property effectively, from furniture placement and room styling to the finishing touches that bring a space together.
Whether you're planning to stage an empty property or improve the presentation of an already furnished home, I'll help you identify opportunities to make a stronger impression.
£100
Ideal for:
- Properties approaching the sales market.
- Empty homes that feel cold or lack definition.
- Developers looking to improve the presentation of their finished project.
Includes:
Staging ideas and recommendations tailored to your property.
25 YEARS OF DESIGN EXPERIENCE. A DEVELOPER'S PERSPECTIVE.
WHY WORK WITH ME?
I'm Jo Balston, founder of New Light Property.
My background spans 25 years in the construction and design industries, including commercial interior design and property development.
I've seen how thoughtful design can transform the way a space works and how people experience it. I've also worked on the practical realities of property projects, where budgets, buildability, timescales and the end user all matter.
That combination shapes the way I approach every design decision.
I'm not interested in spending money for the sake of it. I'm interested in making the right choices for the property, the intended buyer and the project as a whole. I want to help newer developers build their confidence, recognise potential and approach their projects with a clearer design strategy.
You bring the property and the ambition. I'll help you see what it could become.
SIMPLE, STRAIGHTFORWARD AND DESIGNED AROUND YOUR PROJECT
HOW IT WORKS
01. Choose your service
Select the design support you need and book online. Payment is made upfront to secure your booking.
02. Tell me about your property
Complete a short project questionnaire with the property details, your plans and the information relevant to your chosen service.
03. Upload your photographs and plans
Share photographs of the existing property, along with floor plans or measurements where relevant. These give me the information I need to understand the space before starting work.
04. I get to work
Once your booking, questionnaire and required information are complete, I'll begin your design service.
05. Receive your design advice
You'll receive the agreed consultation, design options or recommendations for your project, helping you move forward with greater clarity and confidence.